Spoilt is a startup that pioneers experience gifts in Hong Kong. Gifts like helicopter flying lessons, cocktail mixing masterclass or yoga on the beach, etc. can all be purchased and booked online.

We set out to create a design to make people feel that Spoilt and the experiences are high-end, unique, fun and exciting. The site has to help establish the brand, educate the new concept of experience gifting, generate organic traffic, and most importantly drive sales of its original and comprehensive collection of experiences.

Instead of coding everything from scratch that would take longer time and risk losing the first-mover advantage, we opted for customizing off-the-shelf shopping cart and blogging software to achieve a complete solution for managing the gift catalogue, purchases, bookings and site contents in a much shorter timeframe.