Sabina Swims

Services provided:

Sabina Swims is a popular Hong Kong-based swimwear boutique founded by owner/designer Sabina Wong-Sutch in 2003. They specialize in beautiful "mix and match" swimsuits using one-of-a-kind prints for petite figures and sell them worldwide through their online store.

While their website at the time still looked great and had all the basic e-commerce functionality, both site traffic and sales had not grown as strongly as their brick-and-mortar store.

We helped give Sabina’s online store a face-lift by focusing on areas that could improve shopping experience and conversions. We tweaked every part of the website from navigation, landing and product pages to informational pages, making the online store much easier to use and search engine friendly. 

We also came up with a comprehensive prints and colors chart and a detailed sizing guide to help customers get the right fit as well as mix and match pieces to create a look at that is just right for them.

Both traffic and sales have consistently improved since we rolled out all these enhancements and we continue to come up with new ideas and help Sabina with seasonal product updates and digital marketing strategies.