Haymarket Media, publisher of the advertising industry magazine Campaign Asia, approached us with the idea of developing a ranking system that aggregates the results of several top advertising award shows in Asia, and creates a definitive archive of the top winning creative professionals, agencies, brands, sectors, countries and campaign work.

We started off with story-boarding and creating a series of proof-of-concept designs through studying the existing data. Then we went on to design and develop the full site by working closely with the client in strategy, product development and usability improvements.

We wanted to find a simple, intuitive and highly visual way for people to browse all this winning advertising work, while keeping it flexible enough for advanced research use. Drawing inspiration from desktop applications, we came up with this design that really pushed the limits of Drupal — at any time, users can flip between grid, list and comparison views, depending on their needs, and they can also apply filters and customize the way the data is presented with an overlaying research pad.

The choice of Drupal as the development framework allowed us to cut down as much as three times of coding time, and provided the client's team with a robust back-end for data input early on.

This site was awarded an "Advertising Standard of Excellence" distinction at the Web Marketing Association's 15th annual WebAward Competition.