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Pay Per Click Advertising
Pay Per Click (PPC) is an advertising model under search engine marketing where advertisers pay for click-throughs to their websites from ads placed on search engine results and content partners. This is also known as paid search advertising.
Pay Per Click advertisements in Google search results
Why Use PPC Advertising?
PPC is an effective way of reaching your target audience in a short span of time. Paid search programs like Google AdWords and Yahoo! Search Marketing allows advertisers to enjoy the following advantages:
How BeansBox Can Help?
- We talk to you and try to learn more from your business objectives, target markets, marketing budgets and related information. Information gathered from you will be helpful in proposing a custom PPC strategy for your marketing campaigns.
- We research for keywords, draft ad copies, and develop compelling landing pages. We group keywords and match them with appropriate ad copies and landing pages. This helps ensure we deploy ads that are relevant to keywords used by search engine users.
- We setup campaigns and set budgets according to your preferences. We want to ensure that your campaigns will run smoothly according to your business requirements.
- We recommend bidding strategies, set target geographic locations, recommend content partners to display ads, and setup tracking features. This is to assure ads only to our target audience and be able to determine how successful are our campaigns.
- We regularly track performance of your ads and occasionally make necessary changes to fine-tune your campaigns. We will provide regular reports on clicks, cost, conversion rates and other useful information.
PPC advertising is often performed in conjunction with search engine optimisation service, which BeansBox is also offering.
Please contact us to learn more about the service.