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What is EDM?
Electronic Direct Marketing (EDM), also known as Email Marketing, is a direct marketing channel which uses electronic mail or email as a means to communicate to a target audience. EDM can be used to promote products or services, disseminate information or other purposes.
Why Use EDM to Promote Your Business?
There are many advantages of using EDM:
- It is a convenient and quick way to distribute information to target recipients at relatively low cost
- EDM campaigns are measurable; it is possible to determine which recipient responded to a message
- Marketers send marketing campaigns to a certain segment of recipients who expressed interest in the subject
- It is easy to track user response to email messages; bounce mails, unsubscribes and clicks can easily be managed
- EDM uses one of the most environmentally-friendly paper-less technology in the industry
While we acknowledge the advantages, we are fully aware that a successful email marketing campaign can only be achieved using best practice EDM methodologies. There are many factors we need to consider when we send email marketing campaigns: layout and length of message, time of delivery, message subject, message content, and many other aspects that need our attention.
EDM campaigns can easily be tracked and identify how recipients behave through reports.
A low quality content or poorly maintained mailing list can ruin any email marketing campaign. It is therefore very important to understand how successful EDM campaigns work by looking at these fine details.
BeansMail - Premium EDM and Email Marketing Services
We understand the importance of sending your message to your intended recipients. Every email successfully sent is an opportunity to generate brand awareness, sales leads or any of your outlined objectives. However, successfully sending a message is only part of the success journey in any EDM campaign. Convincing recipients to open their mail, read the message and act on it requires specific focus.
With BeansMail, we’ll save you the trouble of designing your copy, maintaining your mailing list and testing your mails across various email clients. BeansMail can even help you develop your content or provide insights on campaign results based on performance reports of your campaigns.
Hong Kong EDM and Email Marketing Services from BeansMail
BeansMail helps you launch your EDM campaigns with the following services:
- BeansMail will design your EDM templates so you don’t have to create one. We optimize email template designs so recipients can easily read your message.
- BeansMail will manage your mailing list by creating subscription forms and removing bounce email addresses.
- BeansMail will test your email across multiple email clients to ensure messages are properly displayed.
Free EDM Templates from BeansMail
A well-designed EDM creative can significantly improve the performance of your campaigns. BeansMail has a showcase of free EDM templates you can personalize to suit your requirements.
If you think you deserve a special template design, BeansMail can help you develop a unique template to suit your brand identity.
BeansMail builds custom EDM templates as well as free EDM templates for your email campaigns.
To learn more about BeansMail and its features, please visit www.beansmail.com.