By Elmer on February 22

Do you remember the first website that you built? How did it look like? I bet you thought that it wasn’t the coolest you have, but at some point you thought that you are already capable of building one nice looking website without compromising its functionality. When we learned Flash, we thought the possibility of designing stunning websites was boundless. Yet at the time when Flash was criticized as bandwidth-hogging, information hiding piece of application, we managed to evolve as successful, up-to-date web designers with the introduction of AJAX, light box and related technologies.

Bookmark It

Hide Sites

By Elmer on October 20

TED is a gathering of world’s prominent thinkers and doers and share what they are passionate about. TED stands for Technology, Entertainment and Design, and that illustrates the broad topics speakers of this gathering talk about. Among its past speakers are Tim Berners-Lee, Malcolm Gladwell, Larry Page and Sergey Brin, and Al Gore, although Arthur Benjamin is one of my favorites.

Bookmark It

Hide Sites

By Elmer on September 18

BeansBox has a longstanding relationship with Landscope, a luxury property agent here in Hong Kong. Since 2006, we helped them design their website look and feel, built the backend system and online marketing. We didn’t just build their site, we also did enhance it for user experience and ability to deliver information better. In fact, we relaunched it just a month ago.

Bookmark It

Hide Sites

By Elmer on September 15

Building websites is an art, you showcase your creativity. But it’s also a science that it should address the needs of its intended viewers. So it’s not good enough to have an artistic website that does not have a clear direction. A website is built for a purpose to be effective and such purpose should be linked with clear objectives.

Bookmark It

Hide Sites

By Elmer on August 26

Finally, after more than three weeks absence, I am back.

One minor thing before I proceed.

Bookmark It

Hide Sites

By Elmer on July 23

Landing pages are pages visitors go to once they click on our ads like paid search, links or banners. This is a very critical stage of a visitor buying cycle because once a someone decided to click on the ad, there is already a perceived intent to find out about the advertised product or service. This intent should be catered to as much as possible, and the only way to do that is to provide necessary details in the landing page.

Bookmark It

Hide Sites

By Elmer on July 8

One of the challenges I face when I try to encourage businesses to add more meat (read: content) into their websites is that most response I get is that either a) they think their website already contains all information needed b) they don’t know what content to write.

Bookmark It

Hide Sites

By Elmer on June 10

Everyone seems to find it exciting to use Twitter, the microblogging tool that allows one to send short messages 140 characters at a time. Because blog is long and boring, Twitter offers an avenue for one to be more straightforward, direct to the point. As Twitter becomes a new tool to broadcast ourselves, let’s consider it as another marketing channel where we can draw attention from the crowd. And with digital marketing, visits to our links via Twitter should be tracked. In this manner we will be able to compare how effective Twitter is. We write our rants, we respond to questions, we share links (with the help of URL shortening services). That’s the beauty of Twitter. (In case you’re starting out with Twitter, you may want to read this user manual. Otherwise, you may want to follow BeansBox if you haven’t done so yet.)

Bookmark It

Hide Sites