As web designers, we hope that we don’t just build websites for the sake of having one. We also aim to ensure that these websites are also easily accessible to those who find them, and not simply a white elephant sitting in the corner visible only to people who know us and not to those looking for us. Obviously, we need tools to find out if we achieve these objectives. We can accomplish such by installing web analytics tools, notably Google Analytics.
Tagged: web analytics
Google Analytics reports just got a little more flexible! If you look into your Google Analytics reports, you’ll see a new beta feature just added. It’s the Intelligence menu, the latest major category added since Goals was introduced a few years ago.
Tagged: web analytics
Everyone seems to find it exciting to use Twitter, the microblogging tool that allows one to send short messages 140 characters at a time. Because blog is long and boring, Twitter offers an avenue for one to be more straightforward, direct to the point. As Twitter becomes a new tool to broadcast ourselves, let’s consider it as another marketing channel where we can draw attention from the crowd. And with digital marketing, visits to our links via Twitter should be tracked. In this manner we will be able to compare how effective Twitter is. We write our rants, we respond to questions, we share links (with the help of URL shortening services). That’s the beauty of Twitter. (In case you’re starting out with Twitter, you may want to read this user manual. Otherwise, you may want to follow BeansBox if you haven’t done so yet.)
Tagged: web analytics, Web Design
While it is good to see in our web analytics tool that our website attracts a good number of visitors, it is not enough. We may notice a general improvement in the number of people who visit our site using a variety of channels but if it does not bring us to our ultimate goals (convert to a purchase or become sales leads), we are attracting high volume, low quality traffic. Worse, large volume of traffic could cost us more through excessive bandwidth usage and could render our site useless.
Tagged: Web, web analytics, Web Design
Google has just announced that Google Analytics API is now available to all of its users. The impact could be huge as the possibilities of integrating Google Analytics data is limited to the minds of creative and innovative minds. Until this announcement, we need to login to Google Analytics interface to see how many website visitors did drop by our site, how long did they stay, which pages did they go to, and so on.
Tagged: web analytics
It is no doubt that among the numerous SEO articles we read on the web, many of them are untrue, outdated or simply absurd. Search engine marketing is an evolving industry that when we read articles we have to take note if they were published many years ago; even those written few months ago can still be inaccurate.
Tagged: keywords, PPC / Paid Search, SEO, web analytics
We build websites for a certain or a set of objectives. And by doing so we want to find out if we achieve these objectives. There are many objectives we can think of:
Tagged: web analytics