DMOZ or Open Directory is an online directory often mentioned by search marketers, as one of the most important directories to get listed to. Having a link from DMOZ, a website theoretically gets a boost of link popularity in hopes of achieving higher rankings on search engine results. Submission to DMOZ is free, but as with many other free offers it may take a long time before a site gets listed. There are no guarantees of getting listed at all so we could end up waiting for a directory listing that doesn’t happen ever because our site was rejected and we were never notified of such rejection.
Tagged: SEO
Google made significant updates in the past week. Among those introduced in the Searchology search summit are Search Options which lets users slice and dice search results based on preferences (how recent are they or what format are they presented), Wonder Wheel which provides graphical illustration of keyword relationships along with their corresponding search results in a flash.
Tagged: SEO
One of the obvious objectives of SEO clients is to get their pages ranked on top of search engine results. And who could blame these clients, who are unaware of what is the real purpose of SEO?
It is no doubt that among the numerous SEO articles we read on the web, many of them are untrue, outdated or simply absurd. Search engine marketing is an evolving industry that when we read articles we have to take note if they were published many years ago; even those written few months ago can still be inaccurate.
Tagged: keywords, PPC / Paid Search, SEO, web analytics
BeansBox organized a free SEO workshop seminar last night held at the Hong Kong University Alumni Association in Central. There were about 40 people who turned up out of the 64 who committed on our Facebook event. Still, such number of attendees easily filled up the venue, which was ideal for about 25-30 guests.
Tagged: SEO, SEO Seminars
Maybe you haven’t heard about vanity URLs yet. Maybe you do. Vanity domains are domain or subdomain names created to provide easy to remember URLs while promoting a brands they represent. P
Tagged: SEO, URL Structure
It is a well-known fact that major search engines evaluate web pages for search engine results based on link popularity. And for good reasons. If a page provides valuable, unique content, other sites use it as reference and often voluntarily include a link to that page. This is how we describe an organic growth of inbound links to a website. In a perfect world, we build content that’s so interesting and unique that other websites are willing to link to it. This is also what Google had in mind when it introduced the idea PageRank to everyone. However, we don’t live in a perfect world, so we expect to see other link building techniques taking place. These include link farming, buying expired domains, and page hijacking. Google frowns upon this rather artificial link building practice and encourages best practice link building practices.
Many people unfamiliar about search engine optimization (SEO) would definitely find themselves in a bind as to whether SEO is an integral part of career advancement or just a good skill to have. Here are some of the careers we think SEO isn’t just a good addition to a resume:
Tagged: SEO