By Elmer on November 19

Breadcrumbs are navigational aids placed on top of the body content of a web page. Their subtle presence allows visitors to quickly refer to the links that come with breadcrumbs to bail them back to the homepage, or parent category of the current page. In terms of user experience, it’s a good guide as it’s prominently placed, yet not too obtrusive so as to steal someone’s attention.

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By Elmer on October 12

There are small but significant updates Google did over the past weekend. The primary aim of these updates is to improve overall user experience.

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By Elmer on October 6

In most cases, it is easy to detect if Google issues a penalty to our website. But in other cases it’s difficult to detect. Hopefully the few hints below tell us that our site might be getting that dreaded penalty from Google.

Assuming my website is www.website.com,

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By Elmer on September 22

I guess you have heard grumblings, advice and recommendations swirling around SEO circles that META keyword tag is a useless piece of code. Maybe you listened and dumped the idea of adding META keyword on every page of your website. Good for you.

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By Elmer on July 28

Sometimes SEO is stereotyped as exclusive to big companies and requires a lot of efforts to bear fruit. I would respectfully disagree to this notion. SEO is applicable for everyone who thinks web presence is an essential component in a small business. So if you think having a website is important, optimizing it for search engine users should also be equally important.

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By Elmer on June 29

We are happy to announce that another free search engine marketing event will be held in Hong Kong soon. This is a follow up to the successful SEO seminar for web developers and web designers held last March.

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By Elmer on June 1

One of my blogs talk about my life in Hong Kong. I have been doing this for the past years and actually compiled more than 1,100 posts. It is rich in text content, and gets some generous portion of inbound links. I get fairly good search engine rankings. In fact, it’s on the first page for “living in hong kong” and “hong kong blog“. But reading Andy Beard’s post related to this subject matter made me think where could I have ended had I chose to use WordPress instead of Blogger/Blogspot.

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By Elmer on May 29

DMOZ or Open Directory is an online directory often mentioned by search marketers, as one of the most important directories to get listed to. Having a link from DMOZ, a website theoretically gets a boost of link popularity in hopes of achieving higher rankings on search engine results. Submission to DMOZ is free, but as with many other free offers it may take a long time before a site gets listed. There are no guarantees of getting listed at all so we could end up waiting for a directory listing that doesn’t happen ever because our site was rejected and we were never notified of such rejection.

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