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By Elmer on October 14
Maintaining Google AdWords paid search (PPC) campaigns can be a very challenging one. There are many parameters to look after and less prominent ones are sometimes taken for granted but later on could provide impact on our campaign’s performance. Many of these “optional” settings have their own default values set by Google AdWords. However, these default values don’t necessarily optimize campaigns and worse, provide less efficient PPC campaigns.
Tagged: PPC / Paid Search
By Elmer on May 6
I guess the headline means both good and bad news, depending on who we ask. With Google’s recent announcement that it will not investigate use of trademarks as keywords in many countries, this means trademark owners don’t have much control of their keywords. This is good news to retailers and non-trademark owners in general who used to think that trademarked keywords are untouchables. This is bad news to trademark owners, who are now helpless when someone else copies the keyword and places it within their ads.
Tagged: PPC / Paid Search
By Elmer on April 29
It is not uncommon to manage tens of thousands to hundreds of thousands or even millions of keywords in a complex paid search campaign. Therefore it is not unusual for search engine marketers to device methods to maintain the robust list of keywords, ads, landing pages, etc. Probably Google AdWords also understood the predicament and possible nightmare if managing a huge campaign has no support mechanism, so it included a feature called dynamic keyword insertion.
Tagged: PPC / Paid Search
By Elmer on April 6
It is no doubt that among the numerous SEO articles we read on the web, many of them are untrue, outdated or simply absurd. Search engine marketing is an evolving industry that when we read articles we have to take note if they were published many years ago; even those written few months ago can still be inaccurate.
Tagged: keywords, PPC / Paid Search, SEO, web analytics
By Elmer on March 27
Perhaps a lot of people still think that the only way to achieve top rankings for pay per click campaigns is to show Google and Yahoo! the money; whoever bids the highest gets the top spot. It used to work that way, looking back during the years when Yahoo! Search Marketing used to be called GoTo and later, Overture. During that time, most prominent ad placement goes to the highest bidder. Thankfully, especially to those with shoestring budget, it’s no longer the rule.
Tagged: PPC / Paid Search
- 7 Tips to Improve E-commerce Websites | BeansBox Blog http://bit.ly/aKhlPV
- How to Reduce Bounce Rate in 9 Ways http://ow.ly/1pyCkZ
- Is It Wrong to Connect With Boss on Facebook? http://tinyurl.com/ykksxgo