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By Elmer on April 17
Search engines don’t share algorithms for obvious reasons. Without disclosing these search engine factors, spammers resort to guesswork on identifying which areas they can focus on tricking search engines. On the other hand, search engine marketing professionals continue to focus on providing human visitor-centric SEO and less on tricking search engines.
Tagged: links, seo factors
By Elmer on March 18
It is a well-known fact that major search engines evaluate web pages for search engine results based on link popularity. And for good reasons. If a page provides valuable, unique content, other sites use it as reference and often voluntarily include a link to that page. This is how we describe an organic growth of inbound links to a website. In a perfect world, we build content that’s so interesting and unique that other websites are willing to link to it. This is also what Google had in mind when it introduced the idea PageRank to everyone. However, we don’t live in a perfect world, so we expect to see other link building techniques taking place. These include link farming, buying expired domains, and page hijacking. Google frowns upon this rather artificial link building practice and encourages best practice link building practices.
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