When you’re sending email marketing campaigns, we obviously want all recipients to receive the message. But it rarely happens, and in most cases, we encounter bounce emails — mails that return to sender — for various reasons such as email address no longer active, mailbox full or simply misspelled email address.
Tagged: EDM, Email Marketing
As a follow up to my last post about best practice email marketing campaigns a good follow up blog post would be about the details on these best practice tips. Today, it’s about e-mail subjects we use on our newsletters. In most cases, except for Gmail snippets, e-mail subject is the very first visible content our intended audience see on our message.
Tagged: EDM, Email Marketing
BeansBox offers e-mail marketing services and management of Electronic Direct Marketing (EDM) campaigns. We care about the performance of each of our campaigns and want to ensure optimal deliverability of every e-mail messages we send. However, success of every e-mail marketing camapaign doesn’t depend only on BeansBox or any other agency tasked to manage lists, design creatives and deploy campaigns.
Tagged: EDM, Email Marketing