By Elmer on November 10

Running a business-to-business EDM campaign but also running out of ideas? Sometimes it happens when we think we have exhausted all possible ideas what should our next e-newsletter should contain. We can dump a lot of near-worthless messages, but we have also become more sensitive to subscribers who may immediately unsubscribe. For our EDM campaign to be successful, our readers must also find our content appealing and valuable.

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By Elmer on October 28

As we are firm believers of email marketing as an effective marketing channel — when performed the right way — we continue to act as advocates and provide best practice email marketing.

In addition to our previous tips, we are hereby presenting another set of EDM tips, tricks and ideas that will help you successfully launch your marketing initiatives.

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By Elmer on October 23

Still haven’t jumped into the Gmail bandwagon? Maybe you need more reasons to figure out why it works well over Yahoo! Mail or Windows Live Hotmail. Here are some of them (in no particular order of importance):

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By Elmer on September 8

The title may suggest a very sales-driven blog post but this is just an honest opinion about using BeansMail for the first time. I got the chance to manage a couple of EDM campaigns aimed at inviting participants to join our free SEO seminar tonight and BarCamp on Saturday.

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By Elmer on August 31

We have launched recently launched BeansMail, an easy to manage email marketing platform that allows marketers to seamlessly launch EDM campaigns with relative ease. One more thing about this product is that you are free to sign up and try all features for yourself.

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By Elmer on June 17

Forrester Research recently released its findings that email marketing spend in the US will reach $2 billion by 2014. This year, the value is around US$1.2 billion.

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By Elmer on June 8

Even before we build our first newletter release, one major element that needs to be addressed is the quality and quantity of our mailing list. Quality is determined on how we source our subscribers. Are they permission based? Or are they bought from a company involved in an email harvesting and recycling activity? Obviously we want the first type but starting it out can be really tough experience especially if we are just starting out.

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By Elmer on June 5

Email marketing is an important aspect of online marketing. Many times it’s poorly executed, and results are not measured. Success in an EDM campaign is not gauged by the percentage of emails successfully sent. Success means additional subscribers, more buyers, or more downloads driven from actions prompted by email messages. The following elements may help your campaigns become more successful.

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