By Elmer on July 6, 2009

Blog comments complete the interactivity of every single blog post. Without their presence, it feels like a storyteller is sharing a story to an empty room, boring and devoid of any interesting passage. Comments whether affirmative or antagonistic provide a good avenue to expand the idea behind a story, an opportunity to explore its strengths and weaknesses and generally learn from it.

Maybe reading a blog post is good enough, but adding our comment also has its benefits.

We get noticed
By posting a comment that effectively proves (or disproves) the point written on the blog or raise the level of discussion, we start to get noticed by the others. Of course we can’t do it all in one go, but somehow we start to establish reputation online. People could start clicking on our profile links and explore our blogs/websites.

We present our unique idea
The whole concept of of blogging is to present a personal idea. But unlike corporate write ups that often disallow feedback to be posted, blogs are casual enough to ignore this interactivity. If Twitter asks what are we doing, blogs ask what do we think of the writeup. That’s a great medium to react and leads us closer to authors.

We build relationships
Some comments aren’t directly reactions from the post. They can be questions based on a confusing blog sections. If we can help clarify things and make the flow of conversation smoother, we could start building relationships with fellow visitors in addition to the blog author.

We gain authority
The more reliable our response is, the more appealing we become to community members. Our thoughts are highly respected and in most cases what we say are given high regard. We can become more influential. But before this can be achieved, we must first be capable of sharing useful insights to everyone.

Not all blogs are interesting, and those that aren’t often end up with few or no comment at all. This doesn’t mean we have to post comments on every blog entry we find. We promote ourselves by not promoting ourselves but our thoughts and ideas. Let’s remember that respect begets respect and intelligence doesn’t show only through brilliant ideas but also on how they are presented and how we project ourselves in general.

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