After two long flights, I'm finally at South by South West! For those who haven't heard of SXSW, it's an annual film/music/interactive conference conducted every march at Austin, Texas, since 1987. It's a really awesome event for web geeks. As a SXSW noob, I'm only here for the interactive conference this time. After picking up my badge this morning I attended a few interesting sessions and booths. The one I particularly enjoyed was "Your Meetings Suck and It's Your Fault" by Kevin Hoffman from Happy Cog. 

A few things I've learned so far:

• Take things really slowly, be patient. The pace is much slower than in HK.
• People in Austin are very friendly and love chatting up to strangers.
• Everything is big here, it's hard to get around without a car.

Next, I'm going to find out where I can attend a BarCamp and visit Conjunctured, a co-working space.