As we are firm believers of email marketing as an effective marketing channel -- when performed the right way -- we continue to act as advocates and provide best practice email marketing.
In addition to our previous tips, we are hereby presenting another set of EDM tips, tricks and ideas that will help you successfully launch your marketing initiatives.
Limit your "From" character length
From an AWeber study, keeping your name length (the "From" field) within the limit of 20 characters, it is easier to recognize you and readers are more likely to read than ignore your message.
Use a valid email on your "From" field
Sometimes visitors reply to emails they receive. So it pays to make sure they get their message across. It projects a bad impression to subscribers when they realize messages sent to them come from machines and not humans.
Because email marketing allows you to do so. Addressing recipients by first name (or Ms/Mr surname) sounds more personal. Thus, it helps if you build mailing list with name and email address combination.
Don't send campaigns during holidays
Be sensitive, and spare your recipients from more burden by the time Christmas holidays is over by not sending them messages during the holiday season. December, January, July and August fall into this category so if it can be avoided, minimize sending emails during these months.