Posted by Elmer in Geek on July 14, 2010
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Facebook used to be just a place for friends to communicate, interact and share. But Facebook wasn't contented with that role, in the company with Ning, Tagged or Friendster. When searching for information, users typically leave the site and head towards popular search engines. Facebook wants to be the one-stop web utility and not just a social media hangout. Not long ago it revised its page layout to emphasize use of search engines. Unlike its early days, Facebook now displays people's profiles, groups, pages and web results. Therefore its usefulness extend beyond simple searches; it becomes a legitimate search engine more than just an internal site search feature.

As we consider Facebook's 400 million plus users spending longer hours to play virtual games, viewing photos or writing on "walls", chances are, a portion of them should be using Facebook search at any given time. If our Facebook fan page does not appear on the autofill results screen, we are missing out on Facebook's opportunity. Heck, many sites don't even have Facebook pages.

But to those who wish to rank for Facebook pages, being there as the user types the first few letters of a search query brings lots of opportunity (brand exposure, to begin with). However, unlike typical search engines where rankings are based on finite set of factors, Facebook relies on user behavior (past visitors, likes, events, clicks, connections, etc) so that the search form can be more appropriately called suggest form rather than search form.

Possibly, Facebook does this auto suggest feature to attract users into clicking them and staying in the website instead of going directly to the search results page -- a portion of which is served by Bing -- whose quality is still inferior compared to Google's.

According to Aim Clear Blog, Facebook Suggest ranking factors could be the following:

Posted by Elmer in Geek on May 17, 2010
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About a month ago, Facebook made the change so that all entities we have become fans of are now simply entities that we like. Prior to that change, I can click the "Become a Fan" button to receive updates, just like the outcome of following a Twitter user. Consequently, my name appears on the page profile as one of its fans while the page appears on my account profile. Obviously, "Like" is not new to Facebook. To signify my thumbs up feedback to a photo album or a friend's status update, I can easily click the "Like" button. According to Facebook, users click "Like" almost twice as much as they click "Become a Fan" -- so, it follows that if Facebook changes "Become a Fan" to "Like," more users will click on it. Whatever source Facebook such info was extracted, the numbers don't seem to add up.

Posted by Elmer in Geek on May 12, 2010
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One of the most ubiquitous features in Google search is its query suggestions. It allows users to select a predefined search terms without having to type the whole query. But to me, it offers more humor than help, as illustrated in a separate post. But joking aside, this feature reveals some of the most popular (if not peculiar) terms people are using recently. One of which is the revelation that people must have grown paranoid over Facebook's management of its privacy policy. And it shows through Google's suggestion feature. If you start a Google query with "How do I", you might find "How do I delete my facebook account".

Posted by Elmer in Geek on April 09, 2010
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The headline "Facebook mulls entering China market" from Sina appears inaccurate. Inaccurate in the sense that Facebook definitely had that in mind and it's no longer news that the social media giant wants a slice of China market. Only that it's currently blocked and relatively unknown to China Internet users.

Posted by Elmer in Geek on March 26, 2010
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From its humble beginnings at a Harvard dorm to a multi-billion application that attracts hundreds of millions of followers, Facebook has indeed become a more ubiquitous social media application everybody seems to be familiar with. Behind the wall rants, likes and friend requests are interesting pieces of information about Facebook.

Posted by Elmer in Geek on February 27, 2010
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Mashable reports that according to one survey conducted by Liberty Mutual’s Responsibility Project, 56% of Americans think it's irresponsible to be connected to a boss in Facebook. And as if bosses return the favor, 62% of them think it's wrong to friend an employee.

I find this surprising to see the high level of unwillingness for both boss-employee Facebook connection. For the record, I have connection to at least four of my past superiors at work. I don't see any reason why I should open my profile to everyone except to bosses. If accessing Facebook at work is the issue, then that should justify this survey feedback.

Other findings from the study include a polarized take on whether social media profiles should be part of screening job candidates: 52 per cent say it is appropriate and 48 per cent disagreeing. In my opinion, why not? If a candidate's profile is filled with random postings about Mafia Wars and Farmville at any given time of the day, is that enough evidence that this would-be employee has poor work ethic and display proof of unproductive day at work?

Posted by Elmer in Geek on February 18, 2010
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You can call it "the mighty has fallen", but it would probably be more accurate to call it "the mighty has been upended by another mighty". That's the case of Yahoo!, the largest search engine portal that ubiquitous with top rankings in terms visitor traffic. Yahoo! is still big, no doubt, but Facebook has proven to be a bigger beast to tame, as the social media giant just pipped Yahoo! from second to third most visited web property in the United States. That's according to web analytics firm Compete.com.

Posted by Elmer in Geek on December 22, 2009
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Ever wondered what are the top terms on status updates posted by Facebook users? Now we will all know as Facebook releases its inaugural Facebook Memology, a yearly list of the top trending memes or ideas.

Given the 300 million Facebook users and high percentage of active accounts sharing hundreds of millions of updates everyday, there's high volume of terms digested by Facebook Data, grouping the related topics and ranking them altogether to come up with this list.

The report found out that while people often share about celebrities and related entities (movies, deaths), but they also share personal topics related to family, and religion. Please note that the list below aren't the exact terms people use, but are the ideas of individual status messages.

Posted by Elmer in Geek on December 07, 2009
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Bill Gates used to maintain a Facebook account. However, since he couldn't cope up with the friend requests from strangers, he abandoned his account because there are "10,000 people wanting to be my friends", he confessed. This is how Facebook works, I want to be your friend but before we are officially called friends, you need to validate my claim. 

With Twitter, it is not necessary as everyone can follow (almost) all of the account he wishes to follow, unless blocked or followed account has private tweets. Let's examine the reasons why Twitter is better than Facebook.

Posted by Elmer in Geek on December 01, 2009
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Mashable has reported that there are updates on Facebook layout. Not too long ago, the social networking giant embarked on a major facelift and many are unhappy with the change. Facebook apparently listened to the clamor (or the contact form) and is now embarking on a new layout change. Whether this is the restoration of old design or another round of changes, nothing is certain until we see the new interface.

The Mashable report mentioned that there are five notable areas this change will bring. 

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